The Beatles: Rockin’ It In This Generation

The legacy of the Beatles combined with the modernity of video games formulates the perfect recipe of entertainment for families of all ages. I witnessed this firsthand at the “Xbox 360: The Beatles Rock Band VIP Event”. This party was a playground to adults and kids alike, as one generation was ruled by the Beatles and the other by video games. However, it is certain that the Beatles have influenced all generations alike; this fact inspired Harmonix to create this epic game. I had the opportunity to interview both John Drake of Harmonix, and Stone Chin, the Global PR Manager for Xbox.

The Beatles revolutionized music within their nine years as a band, and even over forty years later, they continue to be a chief influence to musicians around the world. Within a decade, they went from being a local English band to a legendary icon worldwide. Not only are they appealing audibly but visually. For these particular reasons, it only made sense to Drake to dedicate an entire game of Rock Band to them. The process, as you can imagine, was not easy. The creative developers worked with the Beatles’ own Ringo Starr and Paul McCartney, as well as Yoko Ono to represent the late John Lennon and Olivia and Dhani Harrison on behalf of George Harrison. They were meticulously involved in the entire process of creating an experience that allows other people to stand in their shoes, play their music, and belt out their beloved hits. Drake admits that it was very hard to please all five members of the Beatles’ party, but in the end all the criticism only made the game better. The project was evidently successful, as over one million copies of the game have already been sold.

As any Beatles fan knows, the British foursome was deeply into love and charity. Stone Chin (PR for Xbox) helped make it possible for The Beatles Rock Band users to follow in their footsteps. Unlike most video games, this game is beneficial globally. Any time someone purchases “All You Need is Love” at the online Xbox store, proceeds go to a Charity called “Doctors Without Borders”, which provides assistance in nearly 60 countries to people threatened by

violence, diseases, etc. Perhaps you’d like a hand painted Beatles Xbox console. Fifty exquisite consoles have been made, and each will be auctioned off for “Doctors Without Borders” as well. The last hand painted Xbox 360 was auctioned for $18,000.

The Beatles Rock Band for Xbox 360 captures the very essence of all that is The Beatles. It is full of their greatest songs, gives money to charity, and educates children in music appreciation, inspiring them with the hits of the greatest band of the yesterday, today, and surely of tomorrow.

For more information on “Doctors Without Borders”, go to www.doctorswithoutborders.org.
John Drake is also the drummer for The Main Drag, a Boston-based band in which all five members are employees of Harmonix. You may recognize their song “Jagged Gorgeous Winter” from Rock Band 2.

Popularity: 100% [?]